http://billsbrainworks.com/beer-brawl-iii-drink-it-or-else/ I’m Bill, and I approved this message. Fri, 17 Jul 2015 15:45:11 +0000 hourly 1 https://wordpress.org/?v=3.9.40 http://billsbrainworks.com/beer-brawl-iii-drink-it-or-else/#comment-487 Thu, 18 Apr 2013 20:44:53 +0000 http://billsbrainworks.com/?p=583#comment-487 I was working at Burnett during the Schlitz fiasco. Though I never worked on the Schlitz brand, I did work for the legendary Neil McBain, who invented the “Go for the Gusto” campaign, (as well as the Marlboro “red roof” pack and the Marlboro cowboy) and launched Schlitz on it’s rocket ride to success. Unfortunately, though Neil was a great art director and conceptualist, he couldn’t make a speech, and hated politics. Ergo, along came Norm M and Rick F, two opportunists who couldn’t keep their hands off successful work, and were directly responsible for screwing up Schlitz. Of course, they’ve long since taken the exit, their pockets bulging with undeserved loot.

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